Practical Means

Google introduces AdSense for Games. This is an extension of Google’s AdSense program for games played within a user’s browser. According to Google’s Ryan Hayward, “As a beta user of AdSense for Games, you can display video ads, image ads, or text ads within your online games to earn revenue.

Who are eligible to participate in the beta version?

Publishers who have a minimum of 500,000 game plays and 80 percent of their traffic from the U.S. or U.K. are qualified.

However, once the program is implemented, publishers will have control over when an ad is shown either as interstitial frames before a game, after a level change, or when a game is over, according to Google.

So far publishers participating in the beta version include Armor Games, Konami, Mochimedia, Zynga and several others. Marketers include Sony Pictures, Sprint and Esurance.

According to comScore surveys, the number of Internet users playing online games is increasing. More than 25 percent of Internet users worldwide play online games every week, according to comScore.

In-game advertising is expected to boom as more females and teenagers joins the online gaming world. By 2011, worldwide in-game advertising expenditures will grow to $971.3 million, according to a Yankee Group report.

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